![]() ![]() Then Morton met Tennessee native Isaac Tigrett, and the entrepreneurial expats began formulating plans for an adapted hamburger concept aimed at disrupting the prevailing snobbery of the time. The place was a hit with Londoners and even inspired an imitator, the Great British Success. I have great memories of the food and of the rocking vibe. Minutes from our flat, the Chelsea location was our instant go-to. Then 22, Peter Morton, of the Morton’s Steakhouse family, opened a hamburger restaurant called the Great American Disaster. ![]() Succulent salvation came soon after our arrival, from Chicago no less. Lost in translation, though, was the product, a mealy abomination that affirmed the popular joke that “the chefs in hell are British.” Dating to 1934, the Chicago-based company had expanded to the United Kingdom in 1954. One adjustment we had to make was getting used to the famously bad cuisine, Wimpy hamburgers included. In February 1970, just before my fifth birthday, we relocated from Los Angeles to London for my father’s career. ![]()
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